Brio Lift and Learn | Place and Learn

Lift & Learn turns physical browsing into guided discovery by linking products to dynamic content on a nearby screen the moment a shopper picks them up, places them on a smart zone, or scans with a phone. This removes guesswork at the shelf, delivering specs, comparisons, how‑to clips, and offers exactly when interest peaks. Smart mats and sensor inputs identify which item is in hand and trigger the right experience instantly. CMS tools let teams update stories, videos, and promotions centrally for all zones and stores. Analytics reveal which products were lifted, compared, or scanned, helping refine merchandising and training. The result is higher engagement and purchase confidence with less dependency on staff.

Make every pickup, placement, or scan trigger personalized product education. Drive engagement and reduce staff load.

Better product understanding

Specs, demos, and comparisons appear at the exact moment of interest.

Higher conversion

Contextual offers and accessories surface when intent is strongest.

Less staff dependency

Self-guided content answers common questions without waiting for assistance.

Actionable analytics

See lifts, placements, and scans by product and zone to optimize displays.

Core Capabilities

Lift-triggered content

Shelf sensors detect product pickup and launch targeted media, comparisons, or offers on a linked display.

Place & Learn zones

Smart mats or sensor pads identify items placed and trigger tailored specs, bundles, or upsell paths.

Scan & Learn (QR/NFC)

Mobile-first access to rich pages, videos, reviews, and buy links for tight spaces or paperless promos.

CMS-driven experiences

Centrally manage assets, rules, and layouts; schedule campaigns and localize content by store.

Multi-product comparisons

Enable A/B comparisons at the shelf so shoppers evaluate features side-by-side.

Offline resilience

Cache media and business rules locally so experiences run smoothly even if connectivity drops.

Data Optimization & Seamless Operations

Dashboards track interaction counts, dwell time, and content paths to reveal which stories resonate and where shoppers hesitate; use these insights to tune creative, rearrange adjacencies, and refine staff coaching.

Prebuilt templates, role-based approvals, and health checks keep zones consistent and reliable across locations, while device alerts help teams resolve sensor or display issues before shoppers notice.

Feature Highlights

Sensor integrations

Weight, RFID, IR, or capacitive sensors map products to precise triggers with fast response.

Targeted storytelling

Map each SKU to specs, explainer videos, care tips, and compatible accessories for upsell.

Comparison mode

Show side-by-side differences when multiple items are lifted or placed together.

Offer logic

Trigger promos or bundles based on item, time of day, or campaign calendar.

QR/NFC handoff

Let shoppers save details, reviews, or wishlists to continue the journey on mobile.

Analytics & exports

Export interaction data by store, category, and SKU to your BI or marketing tools.

Interactive shelves that sell more

Connect products to smart, instant storytelling that answers questions, compares options, and highlights add‑ons right at the shelf, with CMS control and analytics, you’ll improve engagement, reduce staff load, and lift conversion across categories.

Bring products to life in-store

Book a demo to see lift, place, and scan experiences in action, explore CMS workflows and analytics, and get a rollout plan mapped to your fixtures, sensors, and content—so every shelf becomes a confident path to purchase.