Brio Electronic Shelf Labels

Paper tags can’t keep up with modern retail – ESL lets you update prices, promos, and product info across shelves in minutes, not days. Central control ensures accuracy store‑wide while associates focus on customers instead of changing stickers. Dynamic pricing aligns in‑store and online offers, supports happy-hour or markdown schedules, and cuts waste on perishables with timed reductions. Templates carry key data like unit price, allergens, origin, or reviews to build shopper trust. Integrations pull inventory and promo flags so labels reflect real stock and live campaigns.

Price with confidence at the speed of retail - synchronize shelves, promotions, and inventory in near real time.

Fewer pricing errors

Central updates keep shelf price, POS, and online in sync to avoid mismatches and disputes.

Lower labor overhead

Replace mass relabeling with scheduled pushes so teams serve customers, not stickers.

Faster promo execution

Launch, pause, or swap offers across stores instantly with branded label templates.

Waste and margin control

Time-based markdowns for perishables reduce write-offs while preserving price image.

Core Capabilities

Centralized price management

Publish price and promo changes to categories or stores with approvals and logs.

Dynamic pricing rules

Dayparting, happy-hour, clearance, and competitive response logic with safety rails.

Data-rich layouts

Show unit price, SKU, allergens, origin, reviews, or QR for specs and cross-sells.

Inventory and OMS links

Reflect stock status, low‑stock alerts, or “back soon” messages right on the shelf.

Planogram alignment

Map labels to facings and bays, detect missing tags, and verify compliance quickly.

Secure, scalable network

Encrypted RF connectivity, battery‑efficient displays, and multi‑store fleet control.

Operational Accuracy & Shopper Experience

ESL removes the backlog of manual ticketing, enabling same‑day price shifts and chain‑wide consistency; audit trails and exception views make compliance checks straightforward for store and regional teams.

Clear, accurate labels with unit pricing and attributes reduce confusion, while QR/NFC links to richer content (ingredients, reviews, recipes) help customers decide faster and improve basket value.

Feature Highlights

One‑click price updates

Push new prices to thousands of labels by SKU, category, or store cluster in minutes.

Promo templates

Prebuilt layouts for BOGO, bundle, clearance, or member‑only pricing with brand styling.

Stock and expiry cues

Show low‑stock, “fresh until,” or markdown timers for right‑time buying and waste cuts.

Task automation

Pick‑to‑light and label flashing to guide replenishment, click‑and‑collect, or audits.

Battery optimization

E‑ink displays with smart update intervals deliver multi‑year battery life.

Role‑based controls

Define who can edit, approve, and publish; export change logs for compliance needs.

Shelf labels that work smarter

Replace manual ticketing with centralized, data‑driven labels that sync prices, promos, and product info; with dynamic rules, planogram alignment, and secure updates, you’ll cut labor, prevent errors, and move inventory at the right margin—every day.

Bring pricing to real time

Book a demo to see centralized updates, dynamic rules, inventory signals, and template workflows in action, and get a rollout plan mapped to your categories, store formats, and integrations—so every shelf stays accurate, profitable, and on brand.